Galina Hale is a Professor of Economics at UC Santa Cruz and cofounder and Director of Research at Food System Innovations. She is also a Research Associate at NBER , Research Fellow at CEPR , IFM Program director at CEBRA , a Co-director at CAFIN, board member at ACE, and an Agricultural Committee member at Brooks Institute.

Jacob Peacock is a Research Manager at Rethink Priorities running the farmed animal advocacy research team. Previously, he served as Director of The Humane League Labs, an independent animal advocacy research group, operating within The Humane League. His work has examined informational interventions to reduce meat consumption, like documentaries and classroom education; plant-based meats and other analogues; methods for measuring changes in animal product consumption; and the impact of cage-free campaigns, among other topics. He earned a B.Sc. in Computational and Integrative Biology, summa cum laude, from Rutgers University.

Jo Anderson has been the Research Director of Faunalytics since 2017, leading a program of research that has investigated attitudes and behavior pertaining to animals and veganism, advocate retention, donations, lobbying and legislative change, and many other topics. Jo is also an Adjunct Research Professor at Carleton University (Ottawa, Canada), a co-leader of the RECAP (Research to End Consumption of Animal Products) researcher collective, and an advisory board member for the Good Growth Co. Jo has a PhD in social psychology from the University of Waterloo (Waterloo, Canada) and completed a two-year postdoctoral fellowship in judgment and decision-making at Cornell University.